(Photo via B2BMX)



Are you ready to build greater marketing influence with senior executives and with your customers?



It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.



So how can we all as marketers improve trust, authority and credibility?



Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's

What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility?



Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is aligned with content credibility through influencer expertise and social proof.



To help B2B brands improve the marketing experience they’re creating for customers here are 6 helpful take-aways on

How can marketers be the best answer with search engine optimization (SEO) during COVID-19? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares how marketers can provide the kind of authentic, trusted and optimized content that customers want and more, during Ragan’s Google for Communicators Virtual Boot Camp event on Wednesday, May […]

The post Marketing During COVID-19: Learn How To Be the Best Answer with SEO appeared first on Newsroom.

What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here.

Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her The Inbound Success Podcast, and together they took a look and explored the world of successful B2B influencer marketing.

Among the multitude of B2B influencer marketing gems Lee shared with Kathleen

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How can you optimize customer experience with search engine optimization (SEO) and influence? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares 5 steps to create an influencer content program, 3 SEO tips for optimizing your own influence, and more during the virtual Content Marketing Conference 2020 event on April 21 – […]

The post Learn How to Optimize Customer Experience with SEO and Influence #CMC2020 appeared first on Newsroom.

With 47 percent of B2B companies planning to spend more money on influencer marketing in 2020 (Spiceworks), combined with its growing strength during times of crisis. Now is the time to implement a B2B influencer marketing plan, and here are the 10 top take-aways you need to know. Our CEO Lee Odden sat down with […]

The post 10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals appeared first on Newsroom.

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? 

Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market

After creating a bot with botfather, you can install one of many available plugins to your wordpress blog for quick and easy integration. You can also display the group and channel on your websites to encourage people to join.

What role does authentic content marketing play when it comes to driving successful customer experiences?

To answer that question, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden as he presents "In Search of Trust: How Authentic Content Drives Customer Experience," a keynote presentation at the 2020 Convergence Summit conference on Thursday, March 19, 2020 at 11:45 a.m. Central Time in Minneapolis, Minnesota.

Here's a preview video about Lee's authenticity and content marketing keynote

Are you ready to transform your B2B marketing?

Thinking differently for 2020 is more necessary than ever to achieve success — whether it's for brands, marketing campaigns, or our careers.

So, how can marketers break free of boring B2B content and transform B2B marketing?

Find out by joining TopRank Marketing chief executive Lee Odden and two other top B2B Marketing Ignite USA 2020 keynote speakers for a free upcoming live webinar event, and learn the latest B2B marketing challenges and trends for 2020.

B2B Marketing

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative

According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for effectiveness. Research from Demand Gen Report tells us that 95% of marketers prefer credible content from industry influencers (a 30% YoY increase) and most ABM playbooks include no mention of influencer integration at all.

Are

B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns.

So, how can B2B marketers take their content efforts to the next level of reach and engagement?

Luckily for you, at TopRank Marketing we're experts at integrating B2B influencer marketing and content, and in a recent interview, our CEO Lee Odden spoke about how B2B marketers can benefit when these two aspects of marketing intersect.

Lee spoke

B2B marketers face numerous challenges in connecting with customers in meaningful ways — perhaps more today than ever before.

Events have traditionally been a go-to method for B2B companies to build real-world connections, however burdensome obstacles remain when it comes to achieving the best return-on-investment for industry conferences and events.

Luckily, at TopRank Marketing we're experts at integrating events with B2B content and influencer marketing, and in a recent interview, our CEO Lee Odden recently spoke about how B2B marketers

Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World — every one […]

The post Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld appeared first on Newsroom.

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE).

The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key verticals, but they needed the support and expertise to get it off the ground.

Being a company steeped in innovation, ALE looked to TopRank Marketing to create something unlike

Our team at TopRank Marketing recently joined together to help fight Alzheimer's, fielding a team for the Alzheimer's Association 2019 Walk to End Alzheimer's charity event in Minneapolis / St. Paul, Minnesota.

We chose this event in tribute and support of our team member Caitlin's father, and the day proved to be a success as our team — Tom's Travelers — achieved 111% of the ambitious goal that had been set.

"Alzheimer’s and dementia are devastating diseases, slowly stripping the humanity of a person and breaking the hearts of their loved

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From October 16 – 18 TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at MarketingProfs B2B Forum 2019 at Gaylord National Resort just outside Washington, D.C. Lee and Ashley will each be presenting a solo presentation during the event. WHEN TO CATCH LEE AND ASHLEY Thursday, October […]

The post Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B appeared first on Newsroom.

eMarketer has reported that B2B decision makers’ top issues with marketing content reveal that marketers are clearly “out of shape” when it comes to a focus on what’s most important. The top issues shared by B2B decision makers were that content is too fluffy (50%), not relevant (47%), not personalized (34%), misleading (29%), behind a […]

The post Content Marketing Fitness – How to Integrate, Optimize and Activate B2B Marketing #mpb2b appeared first on Newsroom.

TopRank Marketing chief executive Lee Odden has been selected to host the world’s first online 24-hour marketing conference, as SEMrush’s Global Marketing Day 2019 brings over 50 top speakers together on October 30. Lee is slated to host the free streaming non-stop 24-hour conference live from New York City, one of four international cities on […]

The post Join Host Lee Odden for SEMrush’s Global Marketing Day Live 24-Hour Event Featuring 50+ Speakers appeared first on Newsroom.

B2B marketers are still finding it challenging to deliver creative, engaging content. A recent survey found that 48% of B2B decision makers found marketing content boring, or not creative. Only 22% said they found marketing content “inspiring.” Compounding the problem, people’s attention spans for written content is on the decline. Research shows Americans are spending […]

The post B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks by Double-Digits appeared first on Newsroom.

As an AI-powered SaaS platform, Introhive is designed to help organizations realize the full value of their relationships and underutilized data across their businesses to increase revenues, employee productivity, and improve customer experience management. Today, Introhive is the fastest growing enterprise relationship management (ERM) solution on the market, having recently been ranked in the top […]

The post Integrated Content Marketing Program Drives 452% Increase in Organic Traffic appeared first on Newsroom.