How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs?

To help you answer these questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden, who will explore why it's more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday,

How will the next generation of successful B2B marketers combat distrustful buyers with limited resources? Many future marketing leaders are answering that question by turning to the power of influence.

In fact, students in advanced degree programs at both New York University (NYU) and The University of California, Los Angeles (UCLA) were given an exciting opportunity to learn just that,  as TopRank Marketing CEO and co-founder Lee Odden presented a series of guest lectures on the practice of B2B influencer marketing.

We're happy to give

The dynamic nature of business in the B2B world during 2020 challenged many brands to find more strategic, reliable, efficient and effective marketing partners to guide them through uncertainty towards high performing marketing outcomes.

Over the past year, many sectors within the B2B industry were affected by the drive towards digital and the need for partners to help strategize, implement and optimize new go to market programs. With the right agency partners, B2B companies have been able to turn the challenges brought by 2020 and turn them into opportunities

How can you create a successful B2B influencer marketing program that will grow brand awareness and make huge contributions to the sales pipeline?

Find out on Thursday, November 5, as TopRank Marketing chief executive Lee Odden will speak at MarketingProfs B2B Forum 2020, taking place virtually.

WHEN TO CATCH LEE

Thursday, November 5th – 12:55pm – 1:25pm (Eastern) Solo Presentation by Lee Odden:

New Research: How to be Successful With Influencer Marketing

Hundreds

The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program!

The award winning work was a “Social-First Approach to Engaging Influencers & Audiences Alike” campaign which earned a silver in the social media category, for LinkedIn.

The challenge:


B2B marketers and sales professionals are inundated with impersonal information and yet with over 700 million registered users, the LinkedIn platform

Research from HubSpot shows that 65% of buyers don't trust advertisements and 55% don't trust the companies they buy from.

Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format.

B2B marketers are challenged to attract, engage and inspire their customers even while further research shows that business buyers prefer content from industry experts and content that is interactive.

Read More

74% of B2B marketers agree influencer marketing improves customer and prospect experiences, only 19% are running ongoing influencer marketing programs The 2020 State of B2B Influencer Marketing Report also includes case studies from SAP, LinkedIn, monday.com, and Cherwell Software FOR IMMEDIATE RELEASE [August 11, 2020], Minneapolis, MN — Award-winning B2B marketing agency TopRank Marketing released […]

The post B2B Influencer Marketing Report Finds “Always-On” Programs 12X More Successful Than Periodic Campaigns appeared first on Newsroom.

The amazing open-source analytics software “Matomo” (formerly Piwik) is 100% compatible with wordpress multi-site. It works out of the box, and every site owner here can access the full features of this amazing program. Matomo is described as the “Google …

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program?

Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations.

Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B2B influencer marketing.

Let’s

If you you looking to optimize your content performance, navigate marketing during the pandemic or improve customer experience, you will be able to do all three by taking part in three upcoming virtual event presentations during August featuring our CEO Lee Odden and senior director of digital strategy Ashley Zeckman. ContentTECH Summit August 10 – […]

The post Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content appeared first on Newsroom.

What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here.

Our CEO Lee Odden joined Alan Quarry, host of AQ's Blog & Grill, and together they explored the many aspects involved in building a successful B2B influencer marketing program.

Lee shared numerous B2B influencer marketing take-aways during his time with

How do you create a B2B influencer marketing program that's built for success?



Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an influencer program.



Learn the keys to successfully build a truly scalable B2B influencer marketing program like those at Dell, SAP and LinkedIn by joining TopRank Marketing chief executive Lee Odden during his MarketingProfs

(Photo via B2BMX)



Are you ready to build greater marketing influence with senior executives and with your customers?



It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.



So how can we all as marketers improve trust, authority and credibility?



Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's

What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility?



Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is aligned with content credibility through influencer expertise and social proof.



To help B2B brands improve the marketing experience they’re creating for customers here are 6 helpful take-aways on

How can marketers be the best answer with search engine optimization (SEO) during COVID-19? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares how marketers can provide the kind of authentic, trusted and optimized content that customers want and more, during Ragan’s Google for Communicators Virtual Boot Camp event on Wednesday, May […]

The post Marketing During COVID-19: Learn How To Be the Best Answer with SEO appeared first on Newsroom.

What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here.

Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her The Inbound Success Podcast, and together they took a look and explored the world of successful B2B influencer marketing.

Among the multitude of B2B influencer marketing gems Lee shared with Kathleen

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How can you optimize customer experience with search engine optimization (SEO) and influence? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares 5 steps to create an influencer content program, 3 SEO tips for optimizing your own influence, and more during the virtual Content Marketing Conference 2020 event on April 21 – […]

The post Learn How to Optimize Customer Experience with SEO and Influence #CMC2020 appeared first on Newsroom.

With 47 percent of B2B companies planning to spend more money on influencer marketing in 2020 (Spiceworks), combined with its growing strength during times of crisis. Now is the time to implement a B2B influencer marketing plan, and here are the 10 top take-aways you need to know. Our CEO Lee Odden sat down with […]

The post 10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals appeared first on Newsroom.

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? 

Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market

After creating a bot with botfather, you can install one of many available plugins to your wordpress blog for quick and easy integration. You can also display the group and channel on your websites to encourage people to join.

What role does authentic content marketing play when it comes to driving successful customer experiences?

To answer that question, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden as he presents "In Search of Trust: How Authentic Content Drives Customer Experience," a keynote presentation at the 2020 Convergence Summit conference on Thursday, March 19, 2020 at 11:45 a.m. Central Time in Minneapolis, Minnesota.

Here's a preview video about Lee's authenticity and content marketing keynote

Are you ready to transform your B2B marketing?

Thinking differently for 2020 is more necessary than ever to achieve success — whether it's for brands, marketing campaigns, or our careers.

So, how can marketers break free of boring B2B content and transform B2B marketing?

Find out by joining TopRank Marketing chief executive Lee Odden and two other top B2B Marketing Ignite USA 2020 keynote speakers for a free upcoming live webinar event, and learn the latest B2B marketing challenges and trends for 2020.

B2B Marketing

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative