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Yelp's latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.

The post Yelp Reports Major Growth in Searches For Diverse Businesses appeared first on Search Engine Journal.


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Google's John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.

The post Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings appeared first on Search Engine Journal.


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SEJ's CEO pulls back the curtain for a peek at how our team thrived, stumbled, and embarked on a company transformation during the pandemic.

The post New Faces & Animal Bros: Search Engine Journal Takes On 2021 appeared first on Search Engine Journal.


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Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend and industry colleague Akville Defazio. Welcome to the show. Akville Defazio (00:22): Hi Loren. Thank you for having me. Loren Baker (00:24): It’s such a pleasure to have

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Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.

The post Google Launches 2 Improvements to Search Console Reports appeared first on Search Engine Journal.


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searchenginejournal

Facebook calls recent data leak ‘old news.’ Discover why the information is still valuable to cybercriminals and whether your data was stolen.

The post Are You One Of The 533 Million Facebook Users Who Had Their Data Stolen? appeared first on Search Engine Journal.


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Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.

The post Pinterest Ads: The Definitive Guide to Promoted Pins appeared first on Search Engine Journal.


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Link building has come a long way from its pre-Google days. Read on to better understand modern-day link building and how we got here.

The post The Evolution of Link Building: Web Rings, Spam & Penguin… Oh My appeared first on Search Engine Journal.


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Yahoo Answers comes to a close on May 4 with no plans to provide an archive of the website’s 16 years of content.

The post Yahoo Answers Shutting Down May 4, Content Will Not Be Archived appeared first on Search Engine Journal.


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Latest trends and research by Google show how to gain more earnings for local based businesses

The post Google: How to Increase Offline Sales for Local Businesses appeared first on Search Engine Journal.


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Google's John Mueller answers how long it takes to re-rank a site with quality issues that were fixed

The post How Long it Takes to Re-rank a Site with Fixed Quality Issues appeared first on Search Engine Journal.


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Does your website follow SEO best practices? Work through these 50 questions to evaluate the quality of your site and improve rankings and traffic.

The post 50 Questions You Must Ask to Evaluate the Quality of Your Website appeared first on Search Engine Journal.


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Looking for PayPal alternatives? Check out these 13 other options for accepting online payments through your ecommerce website or invoicing.

The post Top 13 PayPal Alternatives for Your Business appeared first on Search Engine Journal.


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searchenginejournal

Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!

The post Microsoft Ads Rolls Out a Slew of New Features appeared first on Search Engine Journal.


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There are many reasons why search rankings fluctuate. Read about why it happens and why it's a good idea to focus on other metrics, too.

The post Why Do Search Rankings on Some Keywords Fluctuate So Much? appeared first on Search Engine Journal.


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B2B marketers increasingly look to the power of search engine optimization (SEO) for building brand success.



Today's search marketing landscape is one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals.



To help you hit the ground running, we've got a wealth of SEO insight from 12 of the world's leading search subject matter experts that you can use to inform your 2021 SEO strategy.



The following infographic




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The Marketing O’Clock team discusses Microsoft Advertising's auto-applied recommendations and automotive ad unit, what's new with Instagram Stories, updates from Google Ads, and more.

The post Microsoft Advertising’s New Rollout & More Digital Marketing News appeared first on Search Engine Journal.


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searchenginejournal

Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results.

The post How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] appeared first on Search Engine Journal.


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There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.

The post How to Use Hreflang for a Multilingual Website appeared first on Search Engine Journal.


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Your SaaS brand's homepage is more than a landing page for branded queries and direct visits. Learn SaaS homepage SEO tips to help improve rankings.

The post How to Optimize a SaaS Homepage: Keywords, Linking & More appeared first on Search Engine Journal.


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Two Brainstorm Force addon plugins for Elementor were discovered to have vulnerabilities affecting over a million websites.

The post 3rd Party Elementor Plugins Vulnerability Affects +1 Million appeared first on Search Engine Journal.


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Get a better understanding of why SEO matters for law firms and how lawyers can get started generating more traffic for their websites.

The post Why SEO Matters for Law Firms appeared first on Search Engine Journal.


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Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?

The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27 appeared first on Search Engine Journal.


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Leading SEO at a digital marketing agency or growing an agency of your own can be risky. These lessons can help you out.

The post 7 Lessons From Leading SEO at a Digital Marketing Agency via @Stevenvvessum appeared first on Search Engine Journal.


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YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021.

The post YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.

The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal.


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Supplemental landing pages dilute content signals and cause ranking visibility loss over time. Learn how partial migration may help with SEO issues such as these.

The post How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets appeared first on Search Engine Journal.


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Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.

The post PPC Automation, Human Input & Follow Through = Secret Sauce via @john_a_lee appeared first on Search Engine Journal.


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The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business.

The post 6 Email Marketing Tips for Winning Travel Industry Campaigns via @seo_travel appeared first on Search Engine Journal.


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Looking to elevate your organization's organic marketing program? Take your business goals to the next level with expert SEO consulting solutions.

The post Accelerate Your Organic Marketing Success with Consulting via @Conductor appeared first on Search Engine Journal.


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YouTube is allowing ads to run on more types of content, which will expands the monetization opportunities for content creators.

The post YouTube Expands Monetization To More Types of Content via @MattGSouthern appeared first on Search Engine Journal.


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YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.

The post YouTube Tests Hiding Dislike Counts On Videos via @MattGSouthern appeared first on Search Engine Journal.


SEO



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