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Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.

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SEO



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searchenginejournal

The Privacy Sandbox is Google’s initiative responding to third-party tools going ‘far beyond their original intent.’ Today, FLoC is launched.

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SEO



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searchenginejournal

LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new 'Creator' mode.

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searchenginejournal

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In this episode, Jackie Chu of Uber will be discussing ASO and how SEO’s may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:08): Hi everybody. This is Loren Baker, founder of search engine journal. And with me today, we have a very special episode of the SEJ show with […]

The post App Store Optimization

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SEO



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Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare.

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SEO



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You need to understand how to influence topics in the Knowledge Graph if you want to help Google understanding your content. Here's how.

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SEO
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Microsoft Ads has announced a new Automotive Ad format. Here's what they look like, how to request access & a peek at early results!

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searchenginejournal

Learn how to mine your and competitor's categorized keyword research to identify and prioritize content marketing efforts.

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SEO



192
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searchenginejournal

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.

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SEO



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searchenginejournal

In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.

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163
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searchenginejournal

Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.

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186
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searchenginejournal

Accidental typos and guestimated spellings actually train Google's spelling algorithm. Find out how.

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searchenginejournal

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI.

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165
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searchenginejournal

Learn how to evaluate domain authority checkers and what Domain Rating, Authority Score, TrustFlow & more really mean. See popular domain authority checkers compared.

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SEO



177
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searchenginejournal

Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.

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SEO



183
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searchenginejournal

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

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SEO



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searchenginejournal

Not getting the data you need from your SEO tool? It's time to start prospecting for a new SEO software in your agency's tool stack.

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SEO



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searchenginejournal

Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow.

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searchenginejournal

Google's John Mueller says the search engine's recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.

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SEO



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searchenginejournal

Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here.

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searchenginejournal

Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.

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searchenginejournal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth.

The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.


SEO



180
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searchenginejournal

Google's Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations.

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SEO



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searchenginejournal

Did you receive a manual action report in Google Search Console? Don't panic! Read on to learn more about Google penalties and how to recover.

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Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).

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SEO



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searchenginejournal

A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.

The post Has COVID-19 Made Marketers More Creative? via @RebekahDunne appeared first on Search Engine Journal.


SEO



150
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searchenginejournal

Google is adding support for a new type of schema markup with the introduction of rich results for education sites.

The post Google Supports New Schema Markup For Education Sites via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Google advises site owners that the use of buttons on web pages is not optimal as Googlebot is not able to click on them.

The post Googlebot Doesn’t Click On Buttons – What to Use Instead via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.

The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.


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toprankmarketing





In the swiftly-changing B2B marketing landscape, growth often happens at a breakneck pace that can be difficult to navigate.



For over 20 years TopRank Marketing has been honored to help some of the world's leading B2B marketers and brands go beyond merely being competitive, to standing out from the crowd with innovative successes. In this spirit we'd like to take a moment to congratulate a group of business marketers and industry influencers who have recently advanced in their careers.



Of course, when B2B marketers take on new leadership



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searchenginejournal

What are the biggest content trends you should start applying to your content marketing strategy? Here are five worth knowing.

The post 5 Big Content Trends You Need to Know Now via @JuliaEMcCoy appeared first on Search Engine Journal.


SEO



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