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searchenginejournal

Cumulative Layout Shift is becoming a ranking factor in 2021. Learn what it is and how to optimize for it.

The post Cumulative Layout Shift – Overview of 2021 Google Ranking Factor via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Hit a snag with your link building campaign? Here are three ideas for optimizing your link building processes to make them smoother and more efficient.

The post 3 Link Building Tips to Help Obtain & Easily Track Authority Backlinks via @alextachalova appeared first on Search Engine Journal.


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searchenginejournal

Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.

The post 8 Simple Google Ads Tips That Will Make You More Money via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.

The post How Natural Language Generation Changes the SEO Game via @hamletbatista appeared first on Search Engine Journal.


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searchenginejournal

The changes come in conjunction with partnership via HUD.

The post Google Banning Certain Categories for Employment, Housing and Credit Ads via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine). Introducing Snap Minis At their Partner Summit event, Snap announced a lineup of lightweight apps that will live inside the Snapchat app for users to enjoy with their friends. Users will be able to reserve movie tickets, identify dog breeds, meditate, study for exams, or compare

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searchenginejournal

Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users.

The post Facebook Search Results Now Include Wikipedia Knowledge Panels via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

There are many ways to optimize your website for local search so you can be found for multiple locations. Learn the complete process in this guide.

The post The Complete Guide to Local SEO for Multiple Locations via @BrianHarnish appeared first on Search Engine Journal.


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searchenginejournal

Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.

The post How Do I Improve My Click-Through Rate (CTR)? via @navahf appeared first on Search Engine Journal.


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searchenginejournal

The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.

The post How to Deal with Paginated Pages via @RyanJones appeared first on Search Engine Journal.


SEO



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searchenginejournal

What makes an enterprise site? How does enterprise SEO differ from traditional SEO? Check out why an enterprise SEO plan matters for large organizations.

The post What Is Enterprise SEO? via @annaleacrowe appeared first on Search Engine Journal.


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searchenginejournal

Pinterest is enhancing its Lens camera search functionality with a new ‘shop’ tab in search results full of shoppable pins.

The post Pinterest Shows Shoppable Pins in Visual Search Results via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

YouTube's announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.

The post YouTube Expands Ad Formats for TV Screens via @SusanEDub appeared first on Search Engine Journal.


SEO



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searchenginejournal

Here are 100 common link building terms and what they actually mean.

The post Link Building Terms You Should Know: The Ultimate Glossary via @JulieJoyce appeared first on Search Engine Journal.


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searchenginejournal

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.


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searchenginejournal

This guide will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks.

The post A Practical Introduction to Machine Learning for SEO Professionals via @hamletbatista appeared first on Search Engine Journal.


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searchenginejournal

This week on Marketing O'Clock, the team discusses Google's May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

The post Google’s Core Update & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.


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searchenginejournal

Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic.

The post Google Reveals the Fastest Growing Product Categories in Search Results via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.

The post How to Go Deeper with Keyword Research: Go-to Tools & Techniques via @mindyweinstein appeared first on Search Engine Journal.


SEO



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searchenginejournal

Need help extracting images from a document? Use these quick and easy hacks for Microsoft Word, Google Docs, Google Slides, PDFs, and PowerPoint.

The post How to Extract Images from Word, Google Docs, PDFs & More via @JuliaEMcCoy appeared first on Search Engine Journal.


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searchenginejournal

Choosing a minimalistic approach for your web design? Feature only the most essential elements by focusing on these areas.

The post 3 Tips to Master a Minimalist Web Design appeared first on Search Engine Journal.


SEO



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searchenginejournal

Even if you have no way of knowing which crisis you're dealing with next, your organization needs a crisis communications plan in place. Here's why.

The post 5 Reasons Why Your Company Needs a Crisis Communications Plan via @danibeetalks appeared first on Search Engine Journal.


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searchenginejournal

It will soon be free for merchants to list products in the Google Shopping tab in search results.

The post Google Makes it Free to Sell Products in Search Results via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

The post LinkedIn to Let Users Add Polls to Posts via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation.

The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.


SEO



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searchenginejournal

Here's how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.

The post How the Bing Q&A / Featured Snippet Algorithm Works via @jasonmbarnard appeared first on Search Engine Journal.


SEO



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searchenginejournal

Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.

The post 4 New Edge SEO Capabilities with Shopify via @TaylorDanRW appeared first on Search Engine Journal.


SEO



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searchenginejournal

It's time to rethink rank tracking and account for the true visibility of a web listing in search.

The post Rank Tracking Isn’t What It Used to Be – So What’s Next? via @marktraphagen appeared first on Search Engine Journal.


SEO



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searchenginejournal

Looking to improve your content's perceived E-A-T? Start leveraging structured data to its fullest capacity. Here's how.

The post How to Use Structured Data to Support E-A-T via @lilyraynyc appeared first on Search Engine Journal.


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searchenginejournal

Google’s John Mueller was recently featured in a video about 301 redirects in which an interesting revelation was made.

The post Google on How Long it Takes to Rank a New URL After 301 Redirect via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Over a million transactions shows reviews influence consumers the most.

The post Consumers Value Reviews Over Credentials via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Google says ranking for adult terms because of negative SEO does not affect normal queries

The post Google: It’s OK if Site Ranks for Adult Queries via @martinibuster appeared first on Search Engine Journal.


SEO



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