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searchenginejournal

Understanding Instagram's algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.

The post How Instagram’s Algorithm Works & IG Content Best Practices via @gregjarboe appeared first on Search Engine Journal.


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searchenginejournal

There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.

The post 10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe appeared first on Search Engine Journal.


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searchenginejournal

WordPress issued a statement that pirated themes and plugins are prohibited from being distributed from the official repositories

The post Pirated Themes and Plugins on Official WordPress Site via @martinibuster appeared first on Search Engine Journal.


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Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.

The post Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Webinar] via @brentcsutoras appeared first on Search Engine Journal.


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searchenginejournal

Google accepts fine for replacing official star ratings with their own. An investigation found Google's search engine results were 'misleading'.

The post Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings via @RebekahDunne appeared first on Search Engine Journal.


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searchenginejournal

YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.

The post YouTube Update: See Other Channels Your Audience Watches via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.

The post TikTok Trend Report: Content Ideas For 2021 via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.

The post Google On The Worst it Can Do Against Black Hat SEO via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.

The post 5 Simple Conversion Rate Optimization Tips for Lead Generation Sites via @tonynwright appeared first on Search Engine Journal.


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searchenginejournal

Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.

The post How to Improve Your Lead Quality & Follow-up via @lorenbaker appeared first on Search Engine Journal.


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searchenginejournal

Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.

The post What Is Click-Through Rate & Why CTR Is Important via @Mel66 appeared first on Search Engine Journal.


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searchenginejournal

Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.

The post What Are Keywords & How They Work in PPC via @AndrewLolk appeared first on Search Engine Journal.


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searchenginejournal

Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.

The post How to Write Meta Descriptions for Local Stores via @rollerblader appeared first on Search Engine Journal.


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searchenginejournal

Google's John Mueller answers whether there's a ranking benefit in the use of "tag" links in articles

The post Google Discusses Impact of Tags on Rankings via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value.

The post What Is the Right Price for Your Agency’s SEO Services? via @seomonitor appeared first on Search Engine Journal.


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searchenginejournal

YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.

The post YouTube Launches Biweekly ‘Shorts Report’ For Creators via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.

The post Twitter Eyes Subscriptions for Premium Features via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.

The post Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.

The post Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

The post How to Develop Your PPC Strategy via @LisaRocksSEM appeared first on Search Engine Journal.


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On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today’s episode of the Search Engine Journal show

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The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!

The post Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.


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searchenginejournal

Google My Business is rolling out Messaging for desktop users. Learn how to opt in and what local businesses need to know about the feature.

The post GMB Messaging for Desktop Now Rolling Out via @RebekahDunne appeared first on Search Engine Journal.


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searchenginejournal

The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.

The post Subdomains vs. Subfolders: Which Is Better for SEO & Why? via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow.

The post Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users via @RebekahDunne appeared first on Search Engine Journal.


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searchenginejournal

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

The post What Is Quality Score & Why It Matters via @siliconvallaeys appeared first on Search Engine Journal.


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searchenginejournal

Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.

The post Every Advanced Google Search Operator You Need to Know via @BrianHarnish appeared first on Search Engine Journal.


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searchenginejournal

WP Rocket redesigned site with WordPress Gutenberg and experienced remarkable performance gains. But there are a few things to watch out for

The post WordPress Gutenberg Improved Site Performance via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.

The post 7 Interview Questions for Hiring the Right PPC Manager via @adamproehl appeared first on Search Engine Journal.


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searchenginejournal

Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.

The post Psychographic Marketing for PPC: A Beginner’s Guide via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

Need to find a source for an image? Find a list of image search engines here.

The post The 11 Best Image Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal.


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Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

The post 4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven appeared first on Search Engine Journal.


SEO



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