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searchenginejournal

Category pages make the online shopping experience easier for users. Here's what you need to know and how to optimize your informational copy for them.

The post How to Optimize Category Pages for Ecommerce with Informational Copy via @_kevinrowe appeared first on Search Engine Journal.


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searchenginejournal

If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.

The post 4 Must-Try Retail PPC Strategies for 2021 via @GrpTwentySeven appeared first on Search Engine Journal.


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searchenginejournal

SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.

The post No-Click Searches Require a New Way to Measure SEO Results via @gregjarboe appeared first on Search Engine Journal.


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searchenginejournal

Google is currently sending notification that Googlebot is crawling their sites with the new HTTP/2 protocol

The post Google Sends Notifications of HTTP/2 Googlebot Crawling via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.

The post YouTube Analytics Adds ‘First 24 Hours’ Metric via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.

The post How to Build the Perfect Facebook Ad Audience via @GaryLHenderson appeared first on Search Engine Journal.


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searchenginejournal

Instead of making SEO an afterthought, "building SEO into the product" means developing it with SEO in mind. Here's a 5-step process you can use.

The post How to Build SEO Into a Product via @Kevin_Indig appeared first on Search Engine Journal.


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searchenginejournal

What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.

The post Do Incognito Searches Affect SEO or Rankings via @RyanJones appeared first on Search Engine Journal.


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searchenginejournal

WordPress announced Built by WordPress, a website development service to compete against sites like Squarespace.

The post WordPress Now Offers Website Development via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.

The post 59% of US Adults Do Not Trust News on Social Media via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

YouTube is launching a new type of search results page that appears when users look for videos by hashtag.

The post YouTube Launches New Hashtag Search Results Pages via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy.

The post Google Search Console Adds Report For News Publishers via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Discover what makes a .STORE domain valuable for brands with online stores, plus SEO and branding tips when choosing your own ecommerce domain name.

The post What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly via @JuliaEMcCoy appeared first on Search Engine Journal.


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searchenginejournal

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.

The post YouTube Turns On Post-Roll Ads For All Monetized Videos via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry.

The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.


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searchenginejournal

As Google Ads has matured, it's more challenging to stay on top of features and potential problems. Here are 10 common issues in accounts.

The post 10 Common Mistakes In Google Ads via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

SEJ eSummit kicks off tomorrow. Attend to learn actionable insights on SEO, enterprise SEO, PPC, paid social, and more from top industry practitioners.

The post SEJ eSummit Starts Tomorrow: Accelerate Your SEO & Marketing for 2021 via @MrDannyGoodwin appeared first on Search Engine Journal.


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searchenginejournal

Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.

The post Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

Google Search Console’s Index Coverage report is receiving 4 updates to keep site owners better informed about indexing issues.

The post Google Makes 4 Changes to Index Coverage Report via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Google's John Mueller answers if filing a link disavow sends a negative signal about the site uploading it

The post Does Using Disavow Signal that a Site is Shady? via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Google's John Mueller offers ideas on what to do about unwanted date snippets in the search results

The post How to Remove Date Snippets from Search Results? via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

The post YouTube Shares 3 Keyword Research Tips For Videos via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Get ahead and stay ahead of your competition in 2021 with eSummit's Advanced PPC Master Class. Learn actionable PPC strategies, advanced remarketing techniques, and more.

The post Supercharge Your PPC: Join Amy Bishop’s eSummit PPC Master Class via @MrDannyGoodwin appeared first on Search Engine Journal.


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searchenginejournal

Can blocking visitors from countries with slow Internet connections improve Core Web Vitals Score? Google's Martin Splitt answers the question

The post Google on Improving Core Web Vitals Score by Blocking Countries via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

An in-house SEO specialist is fast becoming an essential member of Marketing teams. Here's what you need to know about hiring for this position effectively.

The post How to Hire an Enterprise SEO Expert for Your Marketing Team via @conductor appeared first on Search Engine Journal.


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searchenginejournal

The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more!

The post Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.


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searchenginejournal

A member of the search marketing community tweeted startling allegations of a Google Ads salesperson. Danny Sullivan responded with help.

The post Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Learn from a leading SEO professional the best SEO strategies and master the skills and tools to beat your business goals in 2021.

The post Join IBM’s Keith Goode Master Class on Advanced SEO at eSummit via @MrDannyGoodwin appeared first on Search Engine Journal.


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searchenginejournal

Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020.

The post Google Search Patents 2020: The Mega-Post Roundup via @theGypsy appeared first on Search Engine Journal.


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searchenginejournal

Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped.

The post 22 Possible Reasons Why Your Site Traffic Dropped via @lorenbaker appeared first on Search Engine Journal.


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searchenginejournal

Google’s new SMITH algorithm understands long-form content better than BERT

The post Google’s Smith Algorithm Outperforms BERT via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here.

The post Partnership Marketing: How to to Build Links & Visibility via @seo_travel appeared first on Search Engine Journal.


SEO



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