A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.
The post Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern appeared first on Search Engine Journal.
PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
The post A Complete Guide to PPC Ad Formats via @bigalittlea appeared first on Search Engine Journal.
Mozilla's latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data.
The post Firefox Launches Total Cookie Protection via @RebekahDunne appeared first on Search Engine Journal.
Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence.
The post 8 New & Updated Google My Business Features for Local SEO via @johnelincoln appeared first on Search Engine Journal.
On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.
The post Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] appeared first on Search Engine Journal.
Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix
The post Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster appeared first on Search Engine Journal.
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
The post Digital Asset Management: What Is It & Why It Matters in Enterprise SEO via @TaylorDanRW appeared first on Search Engine Journal.
Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.
The post Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern appeared first on Search Engine Journal.
Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
The post 10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future appeared first on Search Engine Journal.
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content.
The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
The post 4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail appeared first on Search Engine Journal.
Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed.
The post 11 Important Image SEO Tips You Need to Know via @annaleacrowe appeared first on Search Engine Journal.
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations
The post Facebook Wins Standoff With Australian Government via @martinibuster appeared first on Search Engine Journal.
Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair?
The post Core Web Vitals Not Really Your Problem? via @martinibuster appeared first on Search Engine Journal.
An in-depth look at Australia’s new code to combat Disinformation and Misinformation and why it has been called ‘pointless’ by Reset Australia.
The post Reset Australia Calls The New Disinformation & Misinformation Code ’Wholly Inadequate’ via @RebekahDunne appeared first on Search Engine Journal.
Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.
The post How to Build Links for Ecommerce & Affiliate Sites [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals.
The post LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern appeared first on Search Engine Journal.
Google Search Console has a new and enhanced Associations page which will carry over all existing associations.
The post Google Search Console Updated With New Associations Page via @MattGSouthern appeared first on Search Engine Journal.
What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.
The post Unusual Call to Action Examples That Actually Work via @ChandalN appeared first on Search Engine Journal.
Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.
The post 7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben appeared first on Search Engine Journal.
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
The post 10 PPC Copywriting Best Practices for Extra Effective Text Ads via @AdamHeitzman appeared first on Search Engine Journal.
Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.
The post The Best SEO Conferences (Virtual Summits & Events) in 2021-2022 via @MrDannyGoodwin appeared first on Search Engine Journal.
A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.
The post 62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern appeared first on Search Engine Journal.
There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched.
The post WordPress: Bugs Detected in Ninja Forms Plugin, 1M Sites Affected via @MattGSouthern appeared first on Search Engine Journal.
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.
The post Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern appeared first on Search Engine Journal.
Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
The post A Complete Guide to PPC Ad Targeting Options via @michellemsem appeared first on Search Engine Journal.
Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover.
The post Google Discover Does Not Display All Web Stories via @MattGSouthern appeared first on Search Engine Journal.