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With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check out this guide for an overview of key players and types of ads.



The post Guide to mobile advertising: Types of ads and main platforms appeared first on ClickZ.





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In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices.



The post Ecommerce CX: How much does free shipping influence cart abandonment? appeared first on ClickZ.





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New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty?



The post Martech stack + customer loyalty: What effect can tech have on retention? appeared first on ClickZ.





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Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands.



The post How will deepfakes in influencer marketing affect brands? appeared first on ClickZ.





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After closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM.



The post Roadmap to efficient field sales: Map My Customers closes $2.6mil series A appeared first on ClickZ.





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For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your future marketing strategy?



The post Using predictive modeling to plan your 2020 marketing strategy appeared first on ClickZ.





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"Agencies will have to better define their role in the client’s journey towards success," says a new report from Wix on top challenges for the industry.



The post Top challenges for digital marketing agencies for 2020 appeared first on ClickZ.





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It’s part of the company’s global goal to cut emissions 20% by 2030.


At a Frito-Lay plant in Arizona, thousands of solar panels sit on land next to the factory providing electricity. At a Gatorade plant an hour away, the roof is lined with solar panels; the same is true for Tropicana and Pepsi plants in California. The plants, all owned by PepsiCo, are part of a move to renewable energy that the company has been working on for some time. Now the company says that it will reach 100% renewable electricity in all of its U.S. direct operations, part of a global goal to

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When employees feel a sense of ownership over their work, you’ll be amazed at the results they can bring.


Close your eyes and imagine what a leader looks like. There’s a good chance you envisioned a CEO in the boardroom. A coach rallying their team. Or perhaps a charismatic politician, speaking on the campaign trail. These are all familiar images of what many of us think a ‘leader’ constitutes, but they reflect roles instead of attitudes, and they’re focused on a single person.

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The heaviest computer users accumulate up to 3 million keystrokes and 17 miles of mousing a year. Enter the Logitech ERGO K860.




Imagine your body is floating in a vertical tank. Your back would be straight instead of hunched over a desk. Your neck would be aligned with the rest of your spine instead of craned over a smartphone. And your arms, those are really the most interesting of all. Because your forearms would be floating. But your hands wouldn’t be parallel to the floor like you were playing piano. They would be turned roughly 45 degrees.

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Tom Steyer, the billionaire activist and 2020 presidential candidate, qualified for the latest Democratic debate, but not everyone seemed to think he belonged on the stage.


Tom Steyer, the billionaire activist and 2020 presidential candidate, qualified for the latest Democratic debate against what appeared to be improbable odds. Even as the debate stage narrowed to six people, even as viable candidates like Andrew Yang and Deval Patrick failed to make the cut, even as highly experienced senators Kamala Harris and Cory Booker have already dropped out of the race due to a

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Why pay when you can just not pay?


Forget about wave-and-pay. The future is here, and it’s no pay. Today H&M announced a “new unique payment solution in the U.S., enabling a frictionless and flexible checkout.” And oh how frictionless it is: it’s called Pay Later. Yes, you walk out of the store with clothes and pay some other time. Or you can just bring them back within 30 days. Or skip the store altogether and have the clothes shipped to you gratis.

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Paris Musées has digitized hundreds of thousands of paintings, photographs, and manuscripts for the public to enjoy—and use for commercial or noncommercial purposes.




As it operates today, the World Wide Web exists as a bit of a misnomer. After all, news publications are obscured by paywalls, and Twitter is a timeline of echo chambers. Since the internet’s inception in 1990, there have been various instances of hackers and web designers, with an interest in democratizing the internet and sharing privatized information, being legally punished for their


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Build-a-Bear will be one of the first toy makers to cash in on Baby Yoda memes.


The internet may have had its fill of Baby Yoda—the mysterious little tyke from Disney’s The Mandalorian—but the world of licensed merch is still racing to cash in on the viral Star Wars cutie.

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Startup adviser and former Facebook counsel Bärí Williams wants the potential impact of automation on the working class, including black and brown people, to be addressed tonight.


The boom and potential bust of the tech sector have taught us many things in recent years. First, every idea that includes an app or website isn’t truly a “tech” company, and doesn’t require billions of dollars in funding. Second, if the product is free, then you’re the product. Third, if there is a way to automate something or make it solely on-demand, the industry

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The world’s oceans are the warmest they’ve ever been in recorded human history.


In 2019, the world’s oceans were the warmest they’ve ever been in recorded human history, and over the past 25 years, the amount of heat we’ve put into our oceans is equivalent to the energy released by 3.6 billion Hiroshima atom bomb explosions. Scientists say the only reasonable explanation for this extent of warming is human emissions.

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The beginning stage of a project can be overwhelming. Power through and reach success by prioritizing and aligning your goals.


When I was preparing to launch my company’s core product­­­­­—a technology management software—I ran into several hurdles that I didn’t expect. I severely underestimated the scope of the build and the amount of time it would take to develop features and product sets, and I definitely hadn’t narrowed my focus enough.

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theimnews

Feed, sleep, repeat.


The chart is simple. Actually taking care of a baby? Not so much.

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When the United States president is showing a Sharpie-doctored chart, you know data visualization isn’t hovering at the margins anymore.


This essay appears courtesy of Nightingale, the Journal of the Data Visualization Society.

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Here’s how Twitter reacted to the lack of women directors and only one person of color getting nominated in all four acting categories.


Today is Oscar Nomination Day, and everyone is angry online. Again. (Well, except for Bong Joon-ho stans, who are excited to see him become the first-ever South Korean nominee for Best Director, and his Parasite become the first South Korean Best Picture contender.)

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It’s all about your “stress mindset.” The good news is, with a bit of effort, you can improve your reaction to daily stressors.


Pressure has become an inevitable part of daily life. It’s unavoidable. But the best leaders and organizations adapt promptly without getting thrown off course by the uncertainty and the rapid rate of modern business.

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With a shoe-in like ‘Frozen 2’ out of the race, this could be a banner year for indie animated films at the Oscars.


The nominations for the 92nd Academy Awards are in, and, as usual, snubs abound: Women directors including Greta Gerwig (Little Women) and Melina Matsoukas (Queen & Slim) were shut out completely. Jennifer Lopez’s buzzy performance in Hustlers didn’t make the cut. Lupita Nyong’o’s haunting turn in Us appeared to count for nothing.

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Bevel is going big, with a full-body line and robust nationwide distribution.


Media darling Tristan Walker is one step closer to turning his company, Bevel, into a one-stop grooming emporium for black men.

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Steph Korey has announced that she is staying on as co-CEO and that the company is working with law firm Clare Locke regarding alleged “lies and distortions” in a critical article.


After a report in The Verge described an allegedly “toxic work environment” at trendy luggage startup Away, the company has hired a law firm known for high-profile battles against major media outlets.

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Celebrities are betting big on startups, and guess what? They’re not quitting their day jobs.


Nas and Jay Z. Beyoncé and Bono. Serena Williams and Shaun White.

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Elon Musk’s electric-car company has been having a great couple of months. This is why shares have been rallying lately.


Tesla’s stock “popped” today. The price per share went up 9.7% to close at $524.86.

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A new study found the effects on inequality from lowering global temperature via limiting the sun that reaches the Earth could be massive. But can we get those same effects simply by reducing carbon emissions in a less risky way?


Climate change has made the world more unequal. As the planet has warmed, poor countries have gotten poorer while some rich countries got richer, and that disparity is expected to only increase as temperatures do. But reversing climate change could help mitigate those disparities, a new study has found.

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USPS, Amazon, Google, PayPal, The Weather Channel, and Chick-fil-A, are among the most trusted brands in America.


This just in: Tom Hanks and Oprah have been trounced in a large-scale survey of trustworthiness by . . . Amazon and Google. Yes, Americans think giant tech companies are much more likely to “do the right thing” than the man who was just nominated for an Oscar for playing Mr. Rogers.

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Is this a simulation?




The manga series Akira, created by Japanese Artist Katsuhiro Otomo, and first published  in 1982, was set in the future: 2019. And though written long before a host city announcement was made, the backdrop for the action in Akira is eerily accurate: it took place during the 2020 Olympics. In Tokyo. This prediction and its relative implausibility might make you question the nature of time and space. How could Otomo have known? And while that’s a discussion for another day, the Tokyo Olympics have, in some sense, bridged


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Panels will explore the coming cultural disruption, new business structures, and fresh approaches brought by technology and innovation.


Fast Company will convene some of the world’s top leaders for a series of conversations and interviews about the future of business and technology at the World Economic Forum Annual meeting in Davos, Switzerland.

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Director Rupert Wainwright shares the inside story of the music video that helped mainstream hip-hop—and the famous dance interlude that almost got cut.


On January 13, 1990, MC Hammer released the lead single from his second studio album that catapulted him—as well as hip-hop at the time—into the mainstream stratosphere.

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Stop seeing disagreements as a bad thing.


My business partner, Caroline, and I don’t always agree. But this isn’t a bad thing. In fact, it is what we love about our relationship. The bulk of her experience comes from the creative world, while my background is in business. We each know that we can’t do what the other does well, so we give and take until we reach a resolution that aligns with our goals.

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