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The ads can teach a lot about how Trump and the GOP intend to fire up the base, own the libs, and attack Democrats in 2020.


You can learn a lot about the current state of the Trump campaign by reviewing the ads it’s currently running on Facebook. The ads are easily searchable in the Facebook ad archive. Taken together, they tell the tale of an embattled incumbent trying to reenergize his sagging base in time for a reelection bid in 2020. The old storylines are still there (immigration, “Democrats are socialists”), but lately the news of Trump’s possible impeachment has become a major theme.

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