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Apple is already beating Google in some key areas—and others should be easy fixes.


Apple Maps turns seven in September. When it launched, it was so bad at the basics of mapping—like getting you from point A to B—that it became an iconic example of an Apple failure. Yet in recent years, it’s moved closer to being what it always should have been: a Google Maps killer. And when the new version arrives as part of iOS 13, which is due in September, Apple Maps will be knocking at Google Maps’ door. It features brand new features and massive improvements to the data that powers Apple’s mapping platform.

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