The yogurt company often helps groups of small food startups, to pass on the lessons it learned on its way to enormous growth. This time, it’s focused on veterans, making everything from BBQ sauce to sorbet.

In the fall of 2016, Chobani started a business incubator to provide like-minded but smaller food startups with $25,000 in equity-free funding and the coaching necessary to grow to the next level. The idea was to expand the ecosystem of socially good and health-focused companies, but Chobani, it turns out, has learned as much about its own business as the companies in the incubator have learned from Chobani.

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