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“What’s something you can say during sex but also when you manage a brand twitter account?”



 



Netflix has built a pretty stellar reputation for how it manages itself on social media as a branded participant in the cultural banter around its shows. It’s done this largely by hiring TV and movie superfans to simply do their thing on behalf of the brand, talking like fans to other fans. And it’s worked! But yesterday they reached out to a different demographic, their fellow brand social media managers.



 



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