This psychology professor and her research team argues that it’s not about remaking the company, but introducing structure without compromising on Tesla’s commitment to innovate.


The coolest car brand on earth continues to have a bumpy ride. Tesla reported in April that the company lost a whopping $702 million in the first quarter. Citing logistical difficulties that limited deliveries of the Model 3 to Europe and China, the company sold 31% fewer cars earlier this year, according to the New York Times.


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