Airbnb would really like for you to trust it can keep its next big promise.

On Halloween, a shooting at an Airbnb rental in Orinda, California, left five dead. That same day, a report from Vice detailed a “nationwide scam” hosted on the service that left guests swindled and stranded. In response, Airbnb CEO Brian Chesky said days ago that the company would ban “party houses,” while providing little explanation of what, exactly, a party house is. Today, the CEO is back with another pledge, more damage control, and perhaps the hope that hiring two top cops as advisors will make the service safer.

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