147
21 Views

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization.

Help inactive players rediscover your game

Let's face it, the majority of players you acquire aren't going to continue engaging with your

Read More
game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again.

We’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google’s properties. With App campaigns for engagement, you can reconnect with players in many different ways, such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android (which only Google can help with).

Learn more about it here or talk to your Google account representative if you’re interested in trying it out.

Generate revenue from non-spending players

Acquiring and retaining users is important, but retention alone doesn’t generate revenue.  Our internal data shows that, on average, less than four percent of players will ever spend on in-app items. One way to increase overall revenue is through ads. However, some developers worry that ads might hurt in-app purchase revenue by disrupting gameplay for players who do spend. What if you could just show ads to the players who aren't going to spend in your app? Good news—now you can.

We’re bringing a new approach to monetization that combines ads and in-app purchases in one automated solution. Available today, new smart segmentation features in Google AdMob use machine learning to segment your players based on their likelihood to spend on in-app purchases.

Ad units with smart segmentation will show ads only to users who are predicted not to spend on in-app purchases. Players who are predicted to spend will see no ads, and can simply continue playing.  Check it out by creating an interstitial ad unit with smart segmentation enabled.

To learn more about news ways to help you increase the lifetime value of your players, please join us at the Game Developers Conference. Location and details are below:


What: Google Ads Keynote
Where: Moscone West, room #2020
When: Wednesday March 20th at 12:30 PM


I'm excited for the week ahead and all the new games you’re building—I’m always on the lookout for my next favorite.


180
16 Views

Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision.

Google Marketing Live is happening on May 14th—register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly w

Read More
ith product managers through live Q&A, learn new best practices, and get an inside look at how our latest products are developed.

183
69 Views

People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute.

Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers.

Read More
>App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.

Here’s the full list of Google Ads campaign types after the App campaigns name change

App campaigns use Google’s machine learning technology to help you find the users that matter most to you, based on your defined business goals—across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign.

To date, App campaigns have delivered unprecedented results for the developer community—helping drive more than 17 billion app installs, according to Google Internal data from 2019. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals.

You’ll start to see these changes roll out over the next month. We’ll talk more about this change—and other new App ad innovations—at the Game Developers Conference in San Francisco in mid-March. We hope to see you there!

1
49 Views

Curious About The Builderall Affiliate Program? I Believe This To be The Best Affiliate Program To Earn A Passive Income Through Monthly Recurring Commissions. Read All About The Builderall 3.0 Affiliate Commissions, The Car Bonus Payments and The Retention Bonuses.


184
72 Views
Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
71
40 Views
We’ve all heard it, time and time again: video is the new king. It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos. Is it a fad? […]
187
56 Views
Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
74
44 Views
Transcript of Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an […]
191
44 Views
Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Zvi Band Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the […]
194
68 Views
Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets […]
58
80 Views
Considering an Instagram growth service to take some work off of your plate? Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no […]
69
89 Views
Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
120
49 Views
Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
100
74 Views
The concept of health when it comes to technology usage is an ever-increasing one – and one where users, brands and vendors need to be equally mindful. Much of the conversation tends to focus around social or smartphone ‘addiction’, and in particular […]
91
65 Views
The influencer marketing ecosystem is one where a fine line needs to be trodden – as Philip Morris has found out to its cost. The tobacconist announced earlier this week that it was suspending its social media campaigns after a […]
70
26 Views
Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. But continuous evolution and innovation makes digital a fast-moving landscape, creating a plethora of challenges from technological understanding and financial accountability, to […]
182
36 Views
According to the Content Marketing Institute, 92 percent of B2B companies and 86 percent of B2C organisations now depend on content marketing to drive growth and customer retention. With daily online, social media, and video campaigns supplanting traditional print and […]
119
59 Views
Report This PostSell Your Service
86
29 Views
Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers. Its decision to block use of the DoubleClick […]
100
25 Views
What is a brand? A brand is not just a logo and text. It is not just running paid ads all over about your company or product. A brand is about the story you tell to all. It actually consists […]
66
61 Views
It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there […]
156
54 Views
More marketers than ever are using video as a marketing tool, with the number rising from 63% in 2017 to 87% in 2019. This is unsurprising when you consider that research has found that viewers retain 95% of a message […]
84
40 Views
Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
174
63 Views
The eCommerce market has been on a steady upward trajectory for nearly a decade, and it’s showing no signs of slowing down. By next year, the online global retail market is expected to reach an all-time high of $4.9 billion, […]
86
58 Views
If you manage your company’s social media accounts today, it is no longer sufficient to send a fun tweet here or a cheeky Facebook post there. Social has become a key benchmark of customer experience; a treasure trove of data […]
190
15 Views
Last week, Kim Kardashian West – perhaps the ultimate influencer – put digital ink to silicon and tweeted forth. Yet this wasn’t quite a case of affirmation-brought-to-you-by-X. The socialite had visited Jack in the Box and wished for a discussion […]
123
28 Views
Personalisation is a key part of the customer experience. If done correctly, creating a journey that is unique to each person’s needs can influence a buyer to make a purchase and even to return again. However, those brands that fail […]
83
21 Views
Grad Conn, chief experience and marketing officer (CXMO) at Sprinklr, is something of a rare breed: a CMO who has been in it for the long haul. Prior to joining the customer experience management platform last year, Conn spent almost […]
69
24 Views
Is there such a concept as ‘doing things the traditional way’ anymore? In everything from digital advertising to crowdsourcing and mobile marketing, the standard model doesn’t exist. Equally, the speed of evolution in marketing has meant that brands have had […]
134
21 Views
In the marketing world, the phrase “dark social” has sometimes been used as a threat or a warning. Many see it as impenetrable and too difficult to evaluate ROI from. But it’s a topic that has only become increasingly timely […]
178
9 Views
It’s not uncommon for a brand to roll out a customer loyalty programme to strengthen relationships, grow the business and remain relevant in a very crowded marketplace. Today’s advancements in technology and the evolution of how shoppers prefer to buy […]
109
22 Views
In a landmark blog post last month, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signaled a fundamental shift in strategy for the embattled company in the midst of growing public mistrust and plummeting usage of its core […]
Newsletter
Receive a FREE copy of our Illustrated Magazine


Unsubscribe at Anytime | Privacy Policy
Digital Marketing News

The latest online marketing news updates

Join us on facebook! sponsored
Theimnews.me - ranking and value
Latest Comments
Most Viewed Stories
Statistics