Plikli CMS - How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden https://theimnews.me/internet-marketing/how-to-optimize-abm-with-influencer-marketing-at-b2bmx-with-leeodden/ According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for effectiveness. Research from Demand Gen Report tells us that 95% of marketers prefer credible content from industry influencers (a 30% YoY increase) and most ABM playbooks include no mention of influencer integration at all. Are Read More Mon, 17 Feb 2020 18:17:45 UTC en