What role does authentic content marketing play when it comes to driving successful customer experiences?

To answer that question, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden as he presents "In Search of Trust: How Authentic Content Drives Customer Experience," a keynote presentation at the 2020 Convergence Summit conference on Thursday, March 19, 2020 at 11:45 a.m. Central Time in Minneapolis, Minnesota.

Here's a preview video about Lee's authenticity and content marketing keynote presentation:

What You'll Learn:

From fake news to privacy issues to deep fakes, the digital world has become an uncertain source of information for consumers. Tired of information overload, sales focused brand messaging and unremarkable content, 86% of customers say authenticity is important when deciding what brands they like and support.

In this lunchtime keynote presentation, Lee will share the current state of content marketing and how brands are winning customer hearts, minds, and trust with authentic content experiences.

Details & Registration:

Registration and complete 2020 Convergence Summit conference details are available on the official event website.

We hope you'll join us in Minneapolis for Lee's latest insightful presentation, and be sure to follow along on Twitter using the #IABCMN hashtag.

In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.

If you'd like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here.

The post Learn How Authentic Content Drives Customer Experience – @LeeOdden Keynotes #IABCMN Convergence Summit appeared first on Newsroom.


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