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We’ve all heard it, time and time again: video is the new king. It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos. Is it a fad? […]
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Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Zvi Band Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the […]
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Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets […]
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The high-profile journey is part of the company’s launch of its Adventures platform.


A week after Airbnb debuted its new Adventures platform, its foray beyond day tours into more off-the-beaten path travel, the company is facing disgruntled customers who say they were charged—and in some cases overcharged—for an around-the-world trip they were not given a seat on.

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Considering an Instagram growth service to take some work off of your plate? Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no […]
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Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
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Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
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Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more niche technology.



The post Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one appeared first on ClickZ.

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Just a year after filing for bankruptcy, vacating more than 800 stores, and laying off 33,000 people, Toys “R” Us may be gearing up for a comeback.


Just a year after filing for bankruptcy, vacating more than 800 stores, and laying off 33,000 people, Toys “R” Us may be gearing up for a comeback.

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If you were on social media this morning, you likely saw many of the jaw-dropping video clips of an explosion at a South Philadelphia oil refinery.


If you were on social media this morning, you likely saw many of the jaw-dropping video clips of an explosion at a South Philadelphia oil refinery. According to fire officials cited by CNN, the fire and resulting explosion at Philadelphia Energy Solutions came from a vat of butane.

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“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, nobody has to go to a brick-and-mortar store unless they want to. Walgreens is enhancing its store experience with technology to make sure they do.



The post How Walgreens is differentiating and personalizing its customer experience appeared first on ClickZ.

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The CEO and founder of Brightfox argues that companies should focus on satisfaction, rather than happiness.


Companies often promise their employees happiness to attract and retain the brightest talent—but in reality, if you want happy employees, you need to hire happy people.

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A lot less polluted, for one.


Air pollution has a particularly damaging effect on children. They’re still growing and breathe faster than adults do. They also live closer to the ground, where the most polluting gases from vehicles accumulate. Pollution from traffic has been linked to problems with brain development, stunted growth, respiratory conditions, cancers, and 300,000 child deaths worldwide.

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We can’t focus exclusively on whether or not we’re good at something. Using some of our gifts can drain our energy.


Over the past decade, we’ve seen a collective shift in the way we approach our unique skills. Previously, the focus was on improving things you’re not good at. Now, to succeed in a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA), the common belief is that doing what you’re good at is the best approach.

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“They’re billion-year evolutionary machines,” says an MIT researcher who is developing ways to turn houseplants into functioning sensors.


Today, electronics are made out of heavy metals and rare earth elements, which have spawned a global mining operation that’s bad for the environment and often exploitative toward the people who work in the mines. But an MIT researcher is proposing a new way of thinking about circuits: Instead of always relying on traditional materials to make them, what if instead we looked toward some of planet’s oldest sens

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ors?

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Slack, the first big company after Spotify to go public with a direct listing, beat expectations with its opening share price at the New York Stock Exchange.


Slack Technologies touts itself as a work productivity tool, and today it listed on the New York Stock Exchange with the ticker symbol WORK and a starting share price of $38.50.

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USC scientist released a new method of detecting deepfake video stacking frames and running them through a neural network model.


Deepfake audio and video distributed widely on social networks has the potential to cause untold chaos and violence. Imagine a deepfaked video of Joe Biden (or some other presidential candidate) announcing he’s ceding the race early on election night 2020, causing millions of would-be voters to leave polling places. (Already, the pace of production seems to be accelerating, with that creepy Mark Zuckerberg video and “drunk” Nancy P

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elosi video going viral in recent weeks).

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The company’s new Libra currency features branding that’s very similar to an existing online bank. But that’s only the tip of the Zuckerberg.


This week, Facebook announced a new pseudo-cryptocurrency called Libra, which you can access through a Facebook spinoff company called Calibra. The currency’s logo is a tilde, or a “~” symbol. And as CNBC reports, it’s nearly identical to the logo of another online bank, founded in 2016, called Current.

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At Cannes Lions, the ‘Jurassic World’ and ‘Thor: Ragnorok’ star shares his approach to commercial work, why he’s killing it on Instagram, and more.


When you meet Jeff Goldblum in person, the very first thing, the VERY first thing you notice is just how JEFF GOLDBLUM he is. The tone, the cadence, the smile, the twinkle in his eye, the volcanically-loud-yet-still-definitely-pulling-it-off shirt. It’s all there.

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The gap between U.S. and international revenues per customer is widening, according to one analyst.


Netflix customers in the United States weren’t the only ones whose prices have gone up in the last year.

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CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer experience.



The post Optimizing customer experience is critical to surviving in the age of digital Darwinism appeared first on ClickZ.

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They’re not saying it’s aliens, but…


While you were busy watching reruns of Ancient Aliens, Alf, and The X-Files, a group of U.S. senators, including the vice chair of the Senate Intelligence committee, were sitting in a classified briefing by the Pentagon about the U.S. Navy’s reported encounters with unidentified aircraft. They’re not saying it’s aliens, but…

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While some Earth-friendly plastic is now made from corn, cacti don’t need the resources and can be grown on land we don’t need for food production.


In a university lab near Guadalajara, Mexico, researchers trim cactus leaves and feed them into a juicer, creating a bright green liquid. When it’s mixed with other natural materials and processed, it undergoes an impressive transformation: The cactus juice becomes a biodegradable plastic.

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Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting.



The post Thirteen email marketing platforms with high ROI appeared first on ClickZ.

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A glitch means whoever you unfollow may be notified of your treachery.


There’s an unspoken rule of Twitter etiquette that if you’re going to unfollow someone, you either loudly yell “UNFOLLOW” into the feed of whichever celebrity or writer or stranger on the internet has ticked you off, or you quietly unfollow them and hope they fail to notice that their follower count has gone down. If you’re more the go-gentle-into-that-good-night type, you may not want to unfollow anyone on Twitter right now. If you do, they just might be notified of your tr

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eachery.

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Achieving the blissful state of not sucking isn’t hard. You just need to know the three core reasons why most presentations suck and act on that knowledge.


There are as many excuses for giving bad presentations as there are stars in the sky.

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By expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable for the 250 million people looking for new ideas every month.”



The post Pinterest boosts shopping with new category for outside partners appeared first on ClickZ.

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Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align with.



The post A brief look at the state of influencer marketing appeared first on ClickZ.

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The company has eschewed the traditional IPO in favor of early investors selling shares directly to the public.


The New York Stock Exchange has set the reference price for Slack shares, which go on sale today, at $26, reports CNBC. Slack’s shares will be traded under the ticker symbol “WORK.” However, though Slack shares will go on sale to the public today, this isn’t a traditional IPO most tech companies are so fond of.

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“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told ClickZ.



The post Tru Optik launches a Political Data Cloud for OTT and Connected TV appeared first on ClickZ.

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At the Cannes Lions Festival, director Alfonso Cuarón and Participant Media CEO David Linde talked about how they’re using storytelling to create lasting impact around significant issues. Plus, sensory branding is back!


It’s Tuesday on the Croissette. Here’s the buzz on what’s happening at the Cannes Creativity Festival:

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At the Cannes Lions Festival, director Alfonso Cuarón and Participant Media CEO David Linde talked about how they’re using storytelling to create lasting impact around significant issues. Plus, sensory branding is back!


It’s Tuesday on the Croissette. Here’s the buzz on what’s happening at the Cannes Creativity Festival:

Read Full Story



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