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CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer experience.



The post Optimizing customer experience is critical to surviving in the age of digital Darwinism appeared first on ClickZ.

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They’re not saying it’s aliens, but…


While you were busy watching reruns of Ancient Aliens, Alf, and The X-Files, a group of U.S. senators, including the vice chair of the Senate Intelligence committee, were sitting in a classified briefing by the Pentagon about the U.S. Navy’s reported encounters with unidentified aircraft. They’re not saying it’s aliens, but…

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While some Earth-friendly plastic is now made from corn, cacti don’t need the resources and can be grown on land we don’t need for food production.


In a university lab near Guadalajara, Mexico, researchers trim cactus leaves and feed them into a juicer, creating a bright green liquid. When it’s mixed with other natural materials and processed, it undergoes an impressive transformation: The cactus juice becomes a biodegradable plastic.

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Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting.



The post Thirteen email marketing platforms with high ROI appeared first on ClickZ.

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A glitch means whoever you unfollow may be notified of your treachery.


There’s an unspoken rule of Twitter etiquette that if you’re going to unfollow someone, you either loudly yell “UNFOLLOW” into the feed of whichever celebrity or writer or stranger on the internet has ticked you off, or you quietly unfollow them and hope they fail to notice that their follower count has gone down. If you’re more the go-gentle-into-that-good-night type, you may not want to unfollow anyone on Twitter right now. If you do, they just might be notified of your tr

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eachery.

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Achieving the blissful state of not sucking isn’t hard. You just need to know the three core reasons why most presentations suck and act on that knowledge.


There are as many excuses for giving bad presentations as there are stars in the sky.

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By expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable for the 250 million people looking for new ideas every month.”



The post Pinterest boosts shopping with new category for outside partners appeared first on ClickZ.

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Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align with.



The post A brief look at the state of influencer marketing appeared first on ClickZ.

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The company has eschewed the traditional IPO in favor of early investors selling shares directly to the public.


The New York Stock Exchange has set the reference price for Slack shares, which go on sale today, at $26, reports CNBC. Slack’s shares will be traded under the ticker symbol “WORK.” However, though Slack shares will go on sale to the public today, this isn’t a traditional IPO most tech companies are so fond of.

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“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told ClickZ.



The post Tru Optik launches a Political Data Cloud for OTT and Connected TV appeared first on ClickZ.

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At the Cannes Lions Festival, director Alfonso Cuarón and Participant Media CEO David Linde talked about how they’re using storytelling to create lasting impact around significant issues. Plus, sensory branding is back!


It’s Tuesday on the Croissette. Here’s the buzz on what’s happening at the Cannes Creativity Festival:

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At the Cannes Lions Festival, director Alfonso Cuarón and Participant Media CEO David Linde talked about how they’re using storytelling to create lasting impact around significant issues. Plus, sensory branding is back!


It’s Tuesday on the Croissette. Here’s the buzz on what’s happening at the Cannes Creativity Festival:

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It’s also interesting to see who is *not* on the list.


Horrible bosses get a lot more attention than good bosses, which isn’t fair. After all, it’s a lot easier to be a horrible boss than a good one. All you have to do is pay yourself 1,424 times what your average employee makes, steal your employees’ ideas and pretend they’re your own, foster a culture of competition and strife, belittle your underlings as often as possible, get handsy at the holiday party, blame people for your own bad decisions, and give yourself a raise and a bonus while cu

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tting costs everywhere else.

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With a little outside-the-box thinking, Gmail labels can make your inbox smarter than ever.


It’s easy to think of Gmail’s labels system as a glorified filing cabinet for your inbox—but if you’re treating labels strictly as folders, you’re missing out on some of their most powerful possibilities.

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If Libra proves to be convenient and user-friendly, people may gravitate toward it despite broader concerns about Facebook’s data misuse.


Facebook has announced some details of its planned cryptocurrency project Libra, slated for launch next year with launch partners including Uber, Lyft, Spotify, PayPal, Mastercard, and Visa. Proponents hope the new digital coin will make it easier to send money online, including internationally.

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Libra’s goals are ambitious and many details remain to be determined. But from Visa and MasterCard to Uber and Lyft, it’s backed by a lot of big names.


Facebook’s much-rumored move into cryptocurrency is official. On Tuesday, the Facebook-led Libra Association introduced itself and its mission to the public. This alliance of financial and tech titans will function as an independent not-for-profit organization headquartered in Geneva, responsible for overseeing the development and governance of a new blockchain built for payments. The group aims to create a c

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ryptocurrency that is stable, scalable and compliant, and designed for a mass consumer market that bitcoin and other cryptocurrencies have not yet served—including consumers in countries where even having a bank account at all is not the norm.

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The influencer marketing ecosystem is one where a fine line needs to be trodden – as Philip Morris has found out to its cost. The tobacconist announced earlier this week that it was suspending its social media campaigns after a […]
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The concept of health when it comes to technology usage is an ever-increasing one – and one where users, brands and vendors need to be equally mindful. Much of the conversation tends to focus around social or smartphone ‘addiction’, and in particular […]
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Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. But continuous evolution and innovation makes digital a fast-moving landscape, creating a plethora of challenges from technological understanding and financial accountability, to […]
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According to the Content Marketing Institute, 92 percent of B2B companies and 86 percent of B2C organisations now depend on content marketing to drive growth and customer retention. With daily online, social media, and video campaigns supplanting traditional print and […]
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Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers. Its decision to block use of the DoubleClick […]
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E-bikes are booming in popularity, so Wisconsin’s capital decided to convert 100% of its fleet to electric-assist bikes in the hopes of getting more people to ride.


If you ride bike share in Madison, Wisconsin, you’d better prepare yourself for your commute to get a lot quicker.

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What is a brand? A brand is not just a logo and text. It is not just running paid ads all over about your company or product. A brand is about the story you tell to all. It actually consists […]
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It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there […]
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The eCommerce market has been on a steady upward trajectory for nearly a decade, and it’s showing no signs of slowing down. By next year, the online global retail market is expected to reach an all-time high of $4.9 billion, […]
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More marketers than ever are using video as a marketing tool, with the number rising from 63% in 2017 to 87% in 2019. This is unsurprising when you consider that research has found that viewers retain 95% of a message […]
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Original post... | Please Subscribe to Vanessa DeBurlet Report This Post Vanessa DeBurlet - Affiliate Marketing Mastery
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If you manage your company’s social media accounts today, it is no longer sufficient to send a fun tweet here or a cheeky Facebook post there. Social has become a key benchmark of customer experience; a treasure trove of data […]
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It’s the ultimate summer job.


Working in an office can be a major summer bummer. (Uh, no offense, boss.) While summer Fridays are nice and all, when the sun comes out, sometimes you just want to spend all day outside, ideally perched in a cabana next to the pool with a cocktail in hand and far, far from a cubicle.

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Last week, Kim Kardashian West – perhaps the ultimate influencer – put digital ink to silicon and tweeted forth. Yet this wasn’t quite a case of affirmation-brought-to-you-by-X. The socialite had visited Jack in the Box and wished for a discussion […]
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Grad Conn, chief experience and marketing officer (CXMO) at Sprinklr, is something of a rare breed: a CMO who has been in it for the long haul. Prior to joining the customer experience management platform last year, Conn spent almost […]
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