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Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even buildings.



The post Geofencing: Impact, spending, limitations, and examples for marketers appeared first on ClickZ.

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Nuggs are trying to inject a little more attitude into the fake meat space.


As a 14-year-old, Ben Pasternak built an app that became the top trending app in Apple’s App Store. By 15, he had dropped out of high school, moved to New York City, and started a social networking app that was later acquired. His latest venture: a plant-based chicken nugget brand that just raised $7 million in funding led by the food giant McCain Foods.

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Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023.



The post Will RCS messaging ever become a reality for marketers and why the long delay? appeared first on ClickZ.

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With a new resolution proposed in Congress, progressive lawmakers including Alexandria Ocasio-Cortez and Bernie Sanders want to designate climate change a national emergency to mobilize a national effort to combat it.


To date, 744 local governments and 16 countries have declared a climate emergency to spur action in the face of the crisis.

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You, yes, you, can help rich people go to space.


Richard Branson is hoping that we schlubs who can’t afford tickets to space on Virgin Galactic will be willing to help fund the company’s research and development to help get rich people to the stars. The company announced today that it plans to go public later this year.

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$79 for eternal butt bliss.


It’s no secret that Americans have a damaging addiction to toilet paper. While bidets are common around the world, we continue to wipe our butts with softened trees. That’s 50 pounds of paper per person every year that taxes our sewer system. What’s more, it’s not nearly as hygienic to wipe as it is to rinse with water.

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Mattel found savvy expats from the effort to get astronauts on the Moon to create the interplanetary future everyone dreamed of . . . for kids to play with in their sandboxes.


This is the 39th in an exclusive series of 50 articles, one published each day until July 20, exploring the 50th anniversary of the first-ever Moon landing. You can check out 50 Days to the Moon here every day. 

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The victims were allegedly as young as 14 years old.


Newly unsealed court documents reveal disturbing details in the federal sex-trafficking case against billionaire financier Jeffrey Epstein.

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Money is a skill to be learned, but for many people, it remains an unfamiliar and unknown topic.


No one ever tells you what you should know about money when you’re young. There isn’t a class in high school, or even college, where a professor sits you down and says, “Now listen up: mastering money is no different than learning how to shoot a basketball or paint a picture. It just takes practice.”

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Modern phones can do just about anything, and that can be a problem. Here’s how to get back to the basics: phone calls and text messages.


Have the pressures of modern society gotten you down? Do you spend 95% of your free time cruising Instagram, with very little benefit to your soul? Does your phone do so much for you that it distracts you from the real work of getting stuff done?

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The idea seems to have its merits, but how Facebook implements the plan will speak volumes about the company’s real motivations.


With Facebook, Twitter, and YouTube facing widespread criticism for the way they manage hateful, abusive, threatening, or fake content posted by users or content partners on their sites, many question whether private tech companies deserve to wield so much power to control what people can and can’t see on social networks.

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Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers on better executing their marketing strategies.



The post Measurement & attribution microclass: Free course with Facebook and Fospha appeared first on ClickZ.

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TV ratings for the women’s World Cup shattered records, but the U.S. champion players are still paid far less than their male counterparts.


It’s official. The U.S. Women’s National Team clinched its record fourth FIFA Women’s World Cup title on Sunday. But the championship team still hasn’t won a definitive victory in the fight to be paid on par with the U.S. Men’s National Team.

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Facebook-owned Instagram wants to weed out hateful comments before they appear.


Facebook’s Instagram said today it is launching new tools designed to combat bullying on its platform, especially among teens.

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More than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 2019.



The post Amazon Prime Day 2019: What sellers should expect appeared first on ClickZ.

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Celebrate the App Store’s 10th (or, soon, 11th) anniversary with one of the iPhone’s first games.


Apple is indulging in some App Store nostalgia by reviving its version of Texas Hold’em, which originally launched on the iPod in 2006 before landing on the iPhone two years later. Although Apple had removed Texas Hold’Em from the App Store in 2011, it’s now back with new characters, a fresh design, and tougher challenges. It’s also free instead of $5.

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Just as school food was getting healthier, the U.S. Department of Agriculture is allowing cafeterias to once again serve more sodium, refined grains, and sugary, flavored milk. Sweetgreen cofounder Nicolas Jammet thinks kids deserve better.


The United States Department of Agriculture is turning its back on America’s 30 million schoolchildren by making their school meals less healthy.

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Don’t save evaluations for performance reviews.


I didn’t start my career in leadership as a good manager. In fact, early on, I’m pretty sure that I was a really bad manager. I micromanaged and never had consistent one-on-ones. My team didn’t know if I was criticizing them or if I was just joking, and I rarely gave praise.

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The cost of making buildings more energy efficient can seem staggering—until you look at the cost of not retrofitting them.


From the school strikes for climate, to Extinction Rebellion protests and calls for a Green New Deal, citizens around the world are putting pressure on their governments to prevent global warming more than 2°C above pre-industrial levels.

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In an exclusive interview, the basketball player discusses his new MIT Media Lab fellowship, and how he plans to use the platform to reform education.


When Jaylen Brown has a few seconds to spare on the clock and an open floor around him, he likes to go to the basket with a reverse dunk. He launches his six-foot-seven-inch body off both feet at once, then pulls them together and tucks them underneath himself like a kid on a trampoline. His Celtics jersey stretches across his chest. With his back already turned to the net, he locks eyes on the rim over his shoulder before looking

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away and trusting his hands to do the rest. They flip back over his head, and with the confidence of someone who was born to play basketball, Brown scores. He is nimble and powerful—a natural athlete. But that is just his day job.

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Officials found that BA’s “poor security arrangements” helped hackers facilitate the theft of half a million passengers’ data in 2018.


The U.K.’s Information Commissioner’s Office (ICO) has slapped British Airways with a massive GDPR fine over a 2018 data breach that allowed hackers to steal the personal data on half a million passengers, the Guardian reports. The total fine amounts to £183 million (about $229.2 million).

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These two big new documentaries offer video versions of the race to the Moon, but only one truly soars.


This is the 37th in an exclusive series of 50 articles, one published each day until July 20, exploring the 50th anniversary of the first-ever Moon landing. You can check out 50 Days to the Moon here every day. 

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When this buffer engineer became a manager, he realized that his tendency to switch to problem-solving mode isn’t always an asset.


Communication is the most important tool we have when it comes to teamwork—especially in remote work.

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Shaped like a gun, Nanomedic’s SpinCare device emits a web of electrospun polymer nanofabric that stays put for weeks—no dressing changes required.


Imagine if bandaging looked a little more like, well, a water gun?

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The story of the stowaway images is largely unknown, and the women themselves have never spoken publicly.


This is the 36th in an exclusive series of 50 articles, one published each day until July 20, exploring the 50th anniversary of the first-ever Moon landing. You can check out 50 Days to the Moon here every day. 

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They learn to turn their unproductive thoughts into productive ones.


Let me paint you a picture: I had just reached a significant milestone in my freelance writing career, and I was feeling on top of the world. I shared my accomplishment on social media, and I received heartfelt responses and congratulations, which made me feel even better.

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This hoodie might be the next frontier of clothing recycling.


Before it became a hoodie, the material in a new Adidas by Stella McCartney top might have had a previous life as part of a T-shirt or a pair of jeans. The limited-edition sweatshirt is the first commercially produced garment to use new technology that purifies and liquifies old cotton to transform it into new material.

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Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management platforms.



The post Martech management tools: Seven types of platforms critical to marketing success appeared first on ClickZ.

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Neuroscientist Tara Swart argues that snacking and comparing yourself to someone else can lessen your cognitive functions.


If someone asks you how you spend your time when you’re not at work, do you know where most of your day go? It still surprises me that most busy people have their workday mapped out meticulously, yet they don’t realize how their time outside of work slips away. Partly, this is a consequence of the increasingly blurred lines that now exist between work and home. And partly, it’s a result of the fact that the tasks that take up time in ou

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r personal and home lives are difficult to quantify and account for.

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The recent hack of a U.S. Customs and Border Protection subcontractor’s database confirmed fears that biometric data—such as photo IDs and fingerprints—are vulnerable to hacking.


For years, activists in the privacy and security communities have warned that biometric data, including photo IDs, fingerprints, and other information, could be hacked by bad actors. This past week, these fears were confirmed as the U.S. Customs and Border Protection agency announced that hackers had gained access to a database containing traveler photo IDs and license plate images

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that’s managed by subcontractor Perceptics. In recent years, CPB has asked foreign travelers for facial recognition data, fingerprints, and other biometric information, so it’s possible that such information may also be at risk of being obtained by hackers.

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The voyage set sail powered by the hot air of macho writer Norman Mailer, and it was precisely the 1970s freak show you’d expect.


This is the 35th in an exclusive series of 50 articles, one published each day until July 20, exploring the 50th anniversary of the first-ever Moon landing. You can check out 50 Days to the Moon here every day. 

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It was easier to put a man on the moon than accept women as rocket scientists. A half-century after the Apollo missions, the first female Mission Control engineer is still fighting for women’s rights.



 



While NASA was busy making history by getting men ever closer to the moon, a quieter revolution was taking place in its Mission Control’s Planning and Analysis room. There, in a sea of slide rules and Y chromosomes, sat Francis “Poppy” Northcutt, NASA’s first female Mission Control engineer.



 



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