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searchenginejournal

If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

The post 10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey appeared first on Search Engine Journal.


SEO



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searchenginejournal

Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.

The post Google Ads to Ban Spying Products & Software via @SusanEDub appeared first on Search Engine Journal.


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searchenginejournal

Want to become an SEO expert? Awesome! Here are 21 things you need to know to truly become an SEO expert today.

The post How to Become an SEO Expert via @MrDannyGoodwin appeared first on Search Engine Journal.


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searchenginejournal

Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.

The post Pinterest Updates Algorithm to Surface More Content Types via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Google says content cannot be optimized for Discover in the same way that it can be optimized for search results.

The post Google: No Way to Optimize Content for Ranking in Google Discover via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

To keep up with the times, SEO agencies need to consider the emerging consumer and business trends that are transforming the way people interact.

The post How Would an SEO Agency Be Built Today? Part 1: Consumers & Trends via @seomonitor appeared first on Search Engine Journal.


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searchenginejournal

Google updated their structured data guidelines regarding marking up multiple items. Some changes are specific to recipe structured data.

The post Google Updates Recipe Structured Data Guidance via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices.

The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.


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searchenginejournal

Your PPC metrics will depend on your campaign goals and whether you're in testing or scale mode. Learn more here.

The post Which PPC Metrics Should You Focus On? via @navahf appeared first on Search Engine Journal.


SEO



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searchenginejournal

While reloading a script automatically doesn't affect SEO, it's still a bad idea overall. Here's why it's not worth the short-term revenue gains.

The post Can an Automatic Reload Script Hurt SEO? via @RyanJones appeared first on Search Engine Journal.


SEO



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searchenginejournal

This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.

The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal.


SEO



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searchenginejournal

Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.

The post 5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe appeared first on Search Engine Journal.


SEO



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searchenginejournal

This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.

The post Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1 appeared first on Search Engine Journal.


SEO



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searchenginejournal

As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.

The post Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.

The post Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.

The post Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.

The post Want to Earn More Online? Let’s Talk About Conversions via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

The practices that create the most meaningful client connections don't require physical proximity. Here are three that you can follow from anywhere.

The post How to Connect with Clients in the Time of COVID-19: 3 Tips via @upbuildteam appeared first on Search Engine Journal.


SEO



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searchenginejournal

Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.

The post How to Weed Out Less Qualified Audiences from Your PPC Campaigns via @jonkagan appeared first on Search Engine Journal.


SEO



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searchenginejournal

Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.

The post Should I Bid on Branded Terms in SEM? via @bigalittlea appeared first on Search Engine Journal.


SEO



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searchenginejournal

Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages.

The post Facebook Update Likely to Hurt Traffic to Older Web Pages via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Google's John Mueller's comment on stock images and rankings is a starting point for thinking about the use of images for SEO.

The post Stock Photography Impact on SEO via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Many say that Google uses sentiment analysis to rank web pages. These are the facts.

The post Does Google Use Sentiment Analysis to Rank Web Pages? via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.

The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal.


SEO



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searchenginejournal

LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.

The post LinkedIn Content Creation is Up 60% Compared to Last Year via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.

The post Google Explains How YouTube Search Works via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.

The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal.


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searchenginejournal

Google explains how to read, and take action on, the information found in the manual action report in Search Console.

The post Google On How to Use the Manual Action Report in Search Console via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Search Engine Journal Founder Loren Baker on what's working in SEO and content, managing an agency during a pandemic, and the best link building tool.

The post Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST] appeared first on Search Engine Journal.


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searchenginejournal

Google has released a new Chrome extension that makes it easier for people to link to specific pieces of text within a page.

The post Google‘s New Chrome Extension Supports ‘Scroll to Text Fragment’ Feature via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools.

The post Google Explains Why Field Data is More Reliable Than Lab Data via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Link building research needs to be proactive. The only problem is figuring out where to start. Here are four tips you can explore right now.

The post 4 Link Building Research Tips to 10x Your Links via @jamarketer appeared first on Search Engine Journal.


SEO



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