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YouTube's announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.

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Here are 100 common link building terms and what they actually mean.

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Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.


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This guide will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks.

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This week on Marketing O'Clock, the team discusses Google's May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

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Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic.

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Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.

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Need help extracting images from a document? Use these quick and easy hacks for Microsoft Word, Google Docs, Google Slides, PDFs, and PowerPoint.

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Choosing a minimalistic approach for your web design? Feature only the most essential elements by focusing on these areas.

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Even if you have no way of knowing which crisis you're dealing with next, your organization needs a crisis communications plan in place. Here's why.

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It will soon be free for merchants to list products in the Google Shopping tab in search results.

The post Google Makes it Free to Sell Products in Search Results via @MattGSouthern appeared first on Search Engine Journal.


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LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

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Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation.

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Here's how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.

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Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.

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It's time to rethink rank tracking and account for the true visibility of a web listing in search.

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Looking to improve your content's perceived E-A-T? Start leveraging structured data to its fullest capacity. Here's how.

The post How to Use Structured Data to Support E-A-T via @lilyraynyc appeared first on Search Engine Journal.


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Google’s John Mueller was recently featured in a video about 301 redirects in which an interesting revelation was made.

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Over a million transactions shows reviews influence consumers the most.

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Google says ranking for adult terms because of negative SEO does not affect normal queries

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Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.

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Pro Rank Tracker's new lite tool, Rankitor, offers a simpler interface at a more affordable price point. Learn more here.

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Chrome proposes to warn users of slow web pages and to reward fast pages. Slow pages face uncertainty.

The post Chrome May Warn Users of Slow Pages Before They Click via @martinibuster appeared first on Search Engine Journal.


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Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.

The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.


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Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.

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Here are 10 of the biggest trends you need to know, according to 39 top PPC marketing experts.

The post 10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin appeared first on Search Engine Journal.


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Here are 10 of the biggest trends you need to know, according to 39 top PPC marketing experts.

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Learn how to implement micro-commitments on your “Thank You” page to increase users' interest in your core offer.

The post Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist appeared first on Search Engine Journal.


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Google confirms update but downplays importance despite seemingly wide impact. Publishers look for answers.

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Here are four major points to consider when boosting your Google My Business presence.

The post 4 Tips to Boost Your Google My Business Profile via @krisjonescom appeared first on Search Engine Journal.


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Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together.

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logicfish

SERPStash Premium breaks good SEO down into three easy steps.



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